One of the hottest bars taking over downtown right now! We brought the concept to life from the beginning, with a content launch strategy (featuring fun IRL concepts!)! With a mix of relevant videos, professional photography, and on-brand assets, we continue to drive foot traffic for them week after week with over 6K+ coming in each weekend!
client name
Yesterday's Bar
1.2 million
views in 30 days
photos
professional
videos
viral content
hospitality social media management
SERVICES
Hospitality, Restaurant, + Nightlife
INDUSTRY
Meet the Client
When Yesterday's opened on Bleecker Street, they wanted their social to match the room: classic New York nightlife with a nostalgic edge, energy that carried from brunch to game day to last call. They came to us to translate that in-person buzz into a feed that pulls people through the door.
We built a social presence as lively as the bar itself - capturing wood-fired pizza, perfectly stirred cocktails, packed game days, and the late-night magic that's made it the West Village's hottest new spot. The result: an online identity that's earned national attention, from Fox News and beyond.
WHAT THEY WANTED
jesse rosen
Yesterday's social is built to drive feet through the door - and it does! We paired a buzz-building launch campaign with on-the-ground IRL activations that turned an opening into a moment, translating the bar's nostalgic, downtown energy into content people couldn't scroll past.
The result speaks for itself: a line down the block every weekend, and a 3,000+ reservation waitlist on big game nights. Warm, gritty, and unmistakably New York — this is content that doesn't just capture the room, it fills it.
a look at our content
the vibe for socials
the vibe for socials
Yesterday's social is built to drive feet through the door - and it does! We paired a buzz-building launch campaign with on-the-ground IRL activations that turned an opening into a moment, translating the bar's nostalgic, downtown energy into content people couldn't scroll past.
The result speaks for itself: a line down the block every weekend, and a 3,000+ reservation waitlist on big game nights. Warm, gritty, and unmistakably New York — this is content that doesn't just capture the room, it fills it.
(CHECK ON DESKTOP FOR MORE)
“I cried tears of joy when I saw the first post. Thank you for bringing our vision to the world.”
- tanya, olympian meeting
CLIENT LOVE
READY TO ROLL?
We’re a content-first agency with an eye for visuals and a passion for socials.
We believe social media should be fun and full of personality! We are here to think outside of the box, get creative, and try new things! We only take on projects we absolutely LOVE so you can be sure you're in good hands with a team that will be full-service ready-to-go!!
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